Electric Breast Pump Market 2025: Surging Demand from Working Mothers and Technological Advancements Push USD 4.32 Billion Forecast
The Electric Breast Pump Market accounted for USD 1.65 Billion in 2024 and is projected to reach USD 4.32 Billion by 2035, growing at a CAGR of 9.15% between 2025 and 2035. The rising number of working women, growing awareness around breastfeeding, and increased technological innovations in pump design and functionality are driving market growth. Electric breast pumps are vital tools that support breastfeeding mothers, especially those balancing careers, medical needs, or lifestyle demands, ensuring babies receive optimal nutrition.
Market Definition, Objectives, and Overview
Electric breast pumps are devices that help mothers express milk efficiently and comfortably. Designed for both home and hospital use, these devices cater to various user needs—whether occasional, regular, or exclusive pumping. The market aims to improve breastfeeding support through more comfortable, quiet, and efficient devices with customizable settings. Modern pumps often include features such as USB charging, hands-free operation, and app-based tracking.
With growing advocacy for breastfeeding by healthcare institutions like WHO and UNICEF, and increasing investments in maternal health technologies, electric breast pumps are gaining traction in both developed and developing regions.
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Key Market Drivers
1. Rising female workforce participation
The global percentage of working mothers is increasing, particularly in urban settings. According to the World Bank, female labor force participation globally stood at 47% in 2023, with higher rates in countries like the U.S., Germany, and China. These women often return to work within weeks or months post-childbirth, necessitating flexible breastfeeding alternatives. This demographic shift is a significant driver behind the rising sales of electric breast pumps, especially in portable and discreet models.
2. Increasing awareness of the health benefits of breastfeeding
Health campaigns emphasizing breastfeeding’s benefits—such as stronger immunity, improved digestion, and lower risk of diseases—have pushed demand for lactation support tools. A study by the CDC found that 84% of infants born in the U.S. in 2023 started out breastfeeding, with many needing pumping support due to latch issues, premature birth, or maternal health concerns. These trends highlight the critical role electric pumps play in supporting infant nutrition continuity.
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Product Type Segment: Double Electric Breast Pumps
Double electric breast pumps dominate the product landscape due to their ability to express milk from both breasts simultaneously, saving time and increasing milk production. These pumps are especially favored by working mothers and hospital-grade use where frequent pumping is needed. Recent innovations include wearable designs, noise reduction, and app-enabled tracking. Brands like Spectra, Medela, and Elvie have introduced smart features that enhance convenience, positioning double pumps as a premium yet essential choice in the market.
Application Segment: Occasional Pumping
The occasional pumping segment is gaining momentum, particularly among stay-at-home mothers, new mothers transitioning to part-time work, or those managing supply issues. These users prefer electric pumps for comfort and ease during infrequent use, compared to manual alternatives. Lightweight, user-friendly models with adjustable suction levels appeal to this segment. As awareness grows around maintaining milk supply and preventing engorgement even during occasional separation from the baby, this segment is projected to expand steadily.
North America Electric Breast Pump Market
North America holds a leading share in the global electric breast pump market, driven by high consumer awareness, widespread healthcare access, and supportive breastfeeding policies. The Affordable Care Act in the U.S. mandates insurance coverage for breast pumps, encouraging greater adoption. The region also benefits from high disposable incomes, early adoption of smart technologies, and strong e-commerce infrastructure, all of which contribute to increased demand for advanced breast pump models.
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Competitive Landscape
The global electric breast pump market is competitive and innovation-driven. Major players include Medela AG, Philips Avent, Spectra Baby USA, Willow Innovations Inc., Elvie, Freemie, and Motif Medical. Companies focus on smart features like Bluetooth connectivity, silent motors, wearable design, and comfort customization. Strategic partnerships with hospitals, insurance providers, and digital platforms enhance market reach. Sustainability is also emerging as a key differentiator, with brands exploring BPA-free, eco-friendly breast pump components, and reusable accessories to appeal to health- and environmentally-conscious consumers
