https://www.indsource.net/whit....e-label-vs-private-l

White label and private label products are two distinct branding strategies. White label products are generic items produced by a manufacturer and sold to multiple retailers, who rebrand them as their own. In contrast, private label products are exclusively produced for a single retailer, often tailored to their specifications, providing greater control over product differentiation and brand identity. citeturn0search0